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detroit proud
Jan 23, 2026

10 Storylines from the Detroit Auto Show and Ford Racing Season Launch

The kickoff to the Detroit Auto Show was a celebration of the grit, innovation, and community that define Ford’s backyard. The theme this year is once again Detroit Proud, honoring the city that moves the world and the people who keep our legacy of toughness alive. And we also kicked off the Ford Racing season at Michigan Central. Check out all the updates from Detroit Auto Show week and the Ford Racing Season Launch below.

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